The Pitchlane blog
Notes from the outbound studio
Guides on video prospecting, cold outreach, and booking more meetings. Page 2 of 3.
The Video Pitch: A 75-Second Script That Books Meetings
Skip the storyboard. How to create a video pitch that gets watched: a word-for-word 75-second sales script, the background plan and how to send it to 500.
Pitchlane team · Jun 19, 2024
Personalization at Scale Is a Signal Problem, and AI Just Broke the Signal
Personalization at scale only works if it looks costly to fake. Why AI first lines stopped counting, what video costs per lead, and how to send at volume.
Pitchlane team · Mar 13, 2024
Personalized Sales: The Script, Video and Page That Get the Meeting
Personalized sales means changing what the prospect sees, not just the greeting. Steal the script, build the per-lead video and page, book the meeting.
Pitchlane team · Mar 13, 2024
10 Sales Prospecting Techniques, Ranked by What They Actually Return
Sales prospecting techniques ranked with real numbers: why referrals win, why cold email is near the bottom, and what to test next on a cold list.
Pitchlane team · Mar 13, 2024
How to Do Cold Outreach in 2026: The Unsentimental Guide
A realistic cold outreach reply rate is about 1%. How to beat it: a tight list, 80-word emails, a four-touch sequence, video that gets watched, and full copy.
Pitchlane team · Mar 13, 2024
Video Prospecting: The Playbook for Replies, Not Views
Video prospecting that books meetings: one 60-second recording, the prospect's site behind you, a three-step sequence, plus scripts and real numbers.
Pitchlane team · Mar 13, 2024
How to Do B2B Sales Prospecting: Your First 30 Days, Day by Day
How to do B2B sales prospecting from a standing start: 250 leads, a four-email sequence with real copy, a video script and a day 30 scorecard.
Pitchlane team · Mar 13, 2024
Personalized Outreach at Scale: Kill the Research, Keep the Relevance
Personalized outreach at scale runs on segments and per-lead proof, not hand research. The 7-step campaign build, with real email and LinkedIn copy.
Pitchlane team · Mar 13, 2024
Dynamic Email, Explained: What It Means, What Inboxes Render, and the Build That Stops "Hi {{firstName}}"
Dynamic email is any email that changes per recipient. The four kinds, what inboxes really render, copy-paste syntax, outbound examples and tests.
Pitchlane team · Mar 13, 2024